AFRUCA Modern Slavery

“Say No to Omo-Odo” Campaign

“Omo-Odo” is the term widely used in Nigeria for child domestic slaves.

In our UK work on Modern Slavery, many of the victims we support have been trafficked into the UK to work in Nigerian homes as “Omo-Odo”. Statistics collated by the UK National Crime Agency also show that many victims of modern slavery from Nigeria to the UK have been trafficked for domestic slavery.

From December 2017 to June 2018, AFRUCA worked with the Home Office and other charities to run a major campaign in England to raise awareness of the trafficking of children for domestic slavery in the Nigerian community. With this campaign, we were able to inform people about the magnitude of this phenomenon, the impact on young people who are affected and how they can seek help and support for victims.

As part of our campaign, we recruited and trained a team of 30 volunteer Anti Slavery Champions in both London and Manchester to help educate the community about the risks of using children as domestic slaves in the UK and how to identify the indicators of exploitation and abuse in the home. Our champions delivered a series of training events within the Nigerian community – in faith and community groups reaching over 2000 people within the campaign period.

In addition to the champions, we appointed seven Anti Slavery Ambassadors – well known and reputable individuals in the Nigerian community. They used their positions and standing to raise awareness of this issue, using a wide range of platforms, events and activities. Our seven Anti Slavery Ambassadors are:

  • Councillor Olu Babatola – Former Mayor, Royal Borough of Greenwich
  • Councillor Sade Etti – Former Speaker, London Borough of Hackney
  • Roseline Sanni-Ajose – Popular Nollywood Actress and Film-maker
  • Reverend Jide Macaulay – Foremost Human and Gay Rights Activist
  • Seye Aina – President, British Nigeria Law Forum
  • Bilikisu Savage – Magistrate and Foremost Female Muslim Leader
  • Ronke Alli-Udofia – 1st Vice President, Central Association of Nigerians in the UK (CANUK)

AFRUCA also worked in partnership with the producer of the well-acclaimed film: “In a Strange Land” to screen the film at various locations in both London and Manchester to help draw attention to the plight of victims of domestic slavery in the Nigerian community. We engaged in a massive social media campaign to further raise awareness of this phenomenon and the work of AFRUCA and other partners. Our social media activities directly reached over 70,000 people, including postings, videos, live Facebook videos and coverage of our events and campaign activities.

This event has now concluded. We are grateful to the Home Office for inviting AFRUCA to be a part of this campaign.

For further information about our “Stop Using Children As Omo-Odo” campaign, please email us at or call our Head Office on 0207 704 2261

Click here to read the press release on AFRUCA’s Domestic Slavery Project

Click here to read about AFRUCA’s Safeguarding Victims of Trafficking Project

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